It’s that her work maximises the use of raw authenticity, often referencing a vast realm of personal narratives, that defines Helen’s signature. Fusing bold expression and unfiltered tones into effortlessly placed words, stories and concepts that channel a minimal aesthetic sharpened by a modern edge.

A self-confessed full-time lover and sometime poet, it was a New York City heatwave and flea market table of typewriters that inspired a sentence-long declaration of love. A fate driven moment that also shaped her destiny: while that relationship didn’t last, it was writing that motioned the reclamation of her heart.

An impulsive collision that and anchored by a three-decade long career in fashion living in cities London, Paris, Tokyo, New York and Los Angeles from one side of the lens, influenced a desire to refocus. And now, side notes of experience saturated with fragments of travel, art, design, film and music, left to fall onto pages in varying contexts as a writer and creative. 

“Words remind me of the right perfume. If they are potent enough, they will linger for long enough”.

Elevated by confidence and luminous energy, her style aims to accent integrity and inject subtle but deliberate emotive: an awakening of the real and genuine, writing that is hooked on making a statement while chasing longevity. A philosophy intent on delivering considered and curated content for select clients.